Logo (TV channel)

Logo is an American digital cable television channel owned by Viacom's MTV Networks division. Targeting programming aimed at the lesbian, gay, bisexual, and transgender (LGBT) community; it launched on June 30, 2005. The advertiser-supported channel struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[1] was reached after the launch date. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[2]

Logo was available in an estimated 30 million homes as of February 2008 and is in the 25 largest media markets in the United States.[3]

The channel was founded by MTV President Brian Graden, who in 2007 was named by Out Magazine as the 10th most powerful gay person in America.[4]

Day to day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency